[Infographic] 10 Powerful Ways to Use Instagram for Promoting Your School

Instagram is gaining a lot of popularity these days as the perfect channel to reach the young generation. This young generation is not only the potential students for your school but also the parents of the students. As a photo-sharing platform, the photos and images posted on Instagram get attention from the users. Creating and regularly updating your Instagram account can create an excellent online presence and can improve the brand identity of your school multiple folds.

Following is an infographic to help you with some tips. It includes creating a unique hashtag as school’s identity, posting daily or weekly challenges to keep the followers engaged, collecting and sharing the photos submitted by students and parents, partnering with influencers in your geography, including your alumnus, posting regular Instagram stories, giving the driving wheel to your students, trying paid promotions, sharing the achievements of students and publishing school events and notices as photos.

Starting an Instagram business account for your school is simple and easy. You can do it from a mobile phone with a good camera and use the same phone to take and share photos on Instagram. Initially, one teacher or administration staff can do it and later the same account can be used in different phones to take and share photos. Create a good profile and include links to your school website. Also add call to action button and address so that visitors can easily connect with you.

Promote the account through other usual communications with parents and by updating the website with the Instagram link. After that start using the strategies mentioned in this infographic. Follow other organizations and schools to get inspiration and ideas. Below we have highlighted the 10 powerful ways to promote your institution using Instagram:

1. Unique #hashtag for your school
2. Post challenges for students & parents
3. Collect & share photos posted by students and parents
4. Partner with influencers in your location
5. Engage with alumnus
6. Post stories on Instagram
7. Let students manage & promote
8. Try paid promotion
9. Promote achivement of students
10. Publish event calendars and notices

To understand each point in details read the infographic and share it with your management and teachers:

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