manage school budget effectively

How to Plan & Manage your School’s Budget effectively?

While budgeting is a common phrase used in all sectors including organizations, states and countries, a budget for schools is not practiced rigorously in most of the schools. Schools usually follow instructions from the government who funds the schools partially or completely. Or they simply follow the patterns of the past academic years without planning a budget. One major difference of schools’ budget from other organizations is that the majority of a school budget expenditure(80%+) will be on personnel and benefits while for other organizations it will be less than 50%. This brings a challenge to school because they have less than 20% of the budget available for other innovations and improvements. And this expenditure will be tightly controlled by policies and instructions from government and other governing bodies.

What is a budget? Why schools need it?

A budget translated the vision and missions of school to annual plans by mapping the resources against the yearly goals and comparing the income and expense trends of past, present and future. By creating and maintaining a budget for multiple years, the school leadership can understand the spending and income patterns to plan for the present academic year properly and achieve the goals.

A well planned budget helps the school by giving control on the way it spends money. It forecasts and track how the money is being spent and saved by being intentional about each transaction. It also makes you aware of how the money is being spent and the value derived from each of those transactions. The process of creating a budget gives a birds eye view to the leadership about the academic year ahead. It avoids the confusion and chaos while involved in day to day operations and expenses. Creating and following a budget will help the schools to generate profit or to create surplus from the funds available to the school. 

Top 9 proven tips for better school budgeting:

Following are ten proven tips used by schools across the globe for creating and managing an effective budget.

  • Academic goals should drive budget

Before setting a budget, the school leadership must sit together and decide what are the academic goals of the present year and coming years. The primary goal of a school is to impart quality education to its students. All activities and programs in a school must be conducted with this aim. This aim should be the vision of the school. So the school leadership will have to decide how to track the progress and achievement of academic goals. After this, the leadership team can start preparing the budget and each of the expenses in the budget can be mapped towards the academic goals of the budgeted year.

  • Budget decisions should be driven by data

All budget decision to be made after looking at the data for past years. If the school is preparing a budget for the first time, they must first spend quality time in consolidating the expenditure data for past years. Once these are explored, cleaned up and converted into presentable form, the school leadership can start the budget process for the present year.

  • Expect & welcome disagreements during planning stage

There will be disagreements during budget planning stage between the different leaders in the allocations of budget amount. Remember that these disagreements are part of the process and must be welcomed. Including diverse inputs in the discussion phase will help the leaders set a realistic budget and can foresee into the future conflicts and challenges during execution phase. Based on these observations better planning can be done to achieve academic goals.

finance management system

  • Prioritize programs with proven cost-effectiveness and value for money

When-ever the budget allocation is being done for particular programs, always look for value for money and cost-effectiveness. With an organization like school, the budget is always very limited and as noted in the introduction only a small portion of this budget will be available for innovations in operations. So the school can’t experiment on new initiatives. Always look for data and proof of cost-effectiveness.

  • Help teachers understand financial accountability

This is a critical step that most of the school leadership misses during budget planning. The budget will be prepared by the finance head and school owner along with principal. But the execution of the programs have to be done by the teachers who may not understand the basic principles of budgeting. So it is always preferred to give training and coaching to the teachers and other faculty on budgeting and tips for executing programs within the planned budget.

  • Be assertive once budget is frozen

Once all the disagreements during the budget planning stage is over and a budget is prepared, it is time to set aside the disagreements and start working as per the plan finalized. So the leader should be very assertive in any program requirements that comes outside the planned budget. If proper training is given and the practice is conducted for multiple years, this approach will be understood and appreciated by all stake-holders.

  • Expect & manage adjustments throughout year

Even while being assertive to the change requests in the budget, the leaders should be aware that all budgets require adjustments throughout the year. So set up a system and process to make deviations in the frozen budget and follow this process rigorously.

  • Expect two or three years if you are starting fresh

If you are starting a budgeting practice for the first time in the school’s history, have your expectations right. You can’t expect the budgeting process to work properly in the first year. Even while following strict practices expect a two or three year time period for the budget process to be integrated to the culture of your school operations.

  • Use a budgeting application

Nowadays everything is digital. So you should use a software for budgeting process too. There are plenty of software available for this need. Both free as well as paid tool. Look for a tool that is used in schools similar to yours with training and support available in your location. Consult your accountant before finalizing the tool.

For a budget to work properly, you must be extremely transparent in the operations to the leaders who participated with you in the budget planning and finalization. This helps in the purpose of budget and motivating the team in participating for the academic goals of the institution.

sunshine schools case study

Case Study: Learn how Fedena helped Sunshine Schools in saving 20% of their time, money & space?

About Sunshine Schools:

Sunshine Schools was started by alumni of Teach For India in 2015 is to provide high-quality school education to the lower-income population for an affordable fee.  Currently, we run two schools in the NCR area and plan to start many more.

sunshine schools case study

Executive Summary: In this case study, we take a deeper look at how Fedena the paperless solution helped all the stakeholders in saving 20% of their time, money & space. Also, it assisted in boosting their productivity & enhanced digital literacy skills.
Challenges & Requirements:
  • Automating student’s admission process was one of the key reasons that Sunshine Schools was looking for the school ERP solution. From issuing admission form to collecting students’ data manually was a tiresome task for administrators. Hence, it was impacting their productivity. 
  • They have a manual attendance process which makes it difficult for them to keep track of students’ attendance when they are moving from one section to another, also calculating attendance manually for report cards was a time-consuming task for teachers.
  • To capture the student’s grades for each assessment & calculating the GPA for analyzing the student’s performance they were using google sheets, which left ample opportunity for errors and made the process more tedious and challenging for the staff members.
  • Manually collecting fees, writing a fee receipt and entering data into the cashbook required lots of paperwork which was not only easy to maintain but also increased their administration cost day by day.
  • To manage the admission enquiry, their sales team was using google sheets, which led to lead duplicity and made it difficult for them to analyze the lead’s journey through-out the sales funnel.
The Solution:

Sunshine Schools was looking for a SaaS system that could be easily customized according to their diverse needs. After in-depth research, they finalized Fedena’s – Pro Plus Solution.

According to Vikas, the CEO & Founder of Sunshine Schools  “We looked at various solutions including My Classboard, NextERP and well as some open-source ones such as OpenEducat.  As I have a strong background in ERP sales and implementation, I knew that I wanted a SaaS system and a vendor who had the right philosophy.  By that, I mean that the vendor was thinking deeply about the architecture of the system (maintaining a single master version and not individual versions for each customer) but at the same time was open to making it as flexible/configurable as possible to meet the diverse needs of the various customers. I really liked the usability of Fedena, the simple clean user interface and the fact that the system did not lag and it was responsive.”

Key Highlights:

  • With the Fee module, they were able to enter fees directly into the system and generate fee receipts from the system itself. This eliminates the processes of writing receipts manually and entering them later in the system.
  • The whole admission process has become digitized, now admin can seamlessly track the admission related information & new applicant enquiries on a real-time. 
  • Fee collection process becomes digitized with Fee Management feature, admin can maintain fee receipt and payment records in digital format and on real-time keep a track on fee defaulters.
  • Overall, Fedena helped in saving the precious time of admin, teacher, and principal as well as made our organization structure more robust & secure.
The Success:
  • Going paperless has enhanced digital literacy among all the key stakeholders and helped them in saving 20% of their time, space & money.
  • Admin & Principal are much happier as there burden has reduced and they have to spend less time during the EOD process.
  • The admission process becomes more simplified, faster, error-free and more secure.
  • Improved their decision making as in a click they can generate multiple customized reports.
Testimonial 
Fedena is best due to its strong product focus and their focus on just providing School ERP solutions. During the implementation phase, they were open to looking at my specific requirements and adding them as configurable options to the core product. I enjoyed talking to Gary, the product lead, as he quickly and completely understood my use cases and provided options for how we could implement them in the solution.”

sunshine schools case study

3 enhanced features in Fedena

Understand the background of Top 3 Enhanced Features in Fedena

We released Fedena 3.8(Prometheus) in the first week of December 2019 and it came with a lot of improvements in your favorite school ERP. Along with the all-new inquiry module and revamped SMS functionality, there were some small but mighty improvements that our users have been waiting for a long time and welcomed happily with the new release.

Let us have a look at these three feature enhancements in detail:

  1. Advance Fee Payment

This feature works similarly to a virtual wallet for students to handle the fee payment. Some of the parents in many schools pay all the fees for one or two years in advance to avoid the troubles with fee payment schedule management. This helps them in avoiding the last minute struggles with fee payment before due dates.

With the new improvement in fee management, the parents can pay all the fees in advance and the amount will be kept in a virtual wallet kind of configuration for individual students as advance fees. Later for the accounting of fee payment during the usual fee collection dates, the fee can be deducted from the advance fee. This is applicable for all kinds of fees including academic fees, transport fees, etc. This feature is mostly requested by schools operating similarly to residential schools. We have seen the feature request coming from normal schools also.

  1. Payment Gateway with Split Accounts

This is a very interesting feature and mostly requested by schools and the group of institutions in India. With this feature, the different categories in a single fee transaction can be routed to multiple banks as selected by the school. This is preferred by the schools because it helps in accounting the different fee categories like academic fees, hostel fees, transport fees, etc. according to the accounting standards preferred by the school. Without this auto split of payment through payment gateway, each of the fee categories would have to be paid separately and these separate payments will carry transaction fee for each transaction and further complicates the fee management system data. So with the introduction of this enhancement, all these processes will be automated. This is now available as integration with Razorpay. 

  1. Pay all Fees in a Single Transaction from Fedena Mobile App

With the widespread adoption of Fedena mobile app, parents started paying fees from the mobile app and observed that the fee payments involving multiple fee categories required multiple transactions through the online payment gateway. This was an inconvenience for many parents. And with the new feature release, the mobile app now allows the parents to make all fee payments in a single transaction with the payment gateway. Along with improving the convenience, it avoids any multiple transaction fees connected with payment gateway.

Do you think these features can be enhanced further? Let us know at info@fedena.com

Enquiry Module in Online Admission System

Features of Enquiry Module in Online Admission System

New admissions are one of the core focus areas of all schools and colleges. Even though the admission process is seasonal and new students are admitted to new batches at the start of an academic year, the process of enquiry from parents and students for admission happens all across the year. In certain schools where the demand is very high, the enquiry for admission is done many years earlier than the possible admission date. In big schools and colleges, there will be a dedicated admission office and faculty to handle admission related enquiries.

With the new Enquiry Module of Fedena, all these activities around admission can be automated and detailed reports can be generated to help with decision making.

The new admission management process in a school or college can be compared with the sales process in a business organization. The sales team works hard to generate leads who are potential buyers of the product or service the business offers. They undertake various marketing campaigns to generate these leads. Once the leads are generated, it will be stored in a database for categorization and processing. The sales team will then do a regular followup with each of the lead to help them in successfully purchasing the product. Similarly, in schools the admission office and the management do various marketing campaigns like newspaper advertisements, tv advertisements, admission events, etc. to generate leads. These leads will be usually the parents or students who expressed interest in knowing more about the school or college. This database is stored and used by the admission office team to generate more quality admissions for the school in the upcoming academic year.

Let us look at how Fedena’s new enquiry module can help the school in its admission management process. Even though Fedena already has a fully functional online applicant registration and admission module, with the new enquiry module it goes one more layer deep into the admission CRM functionality.

Features & Reports in Fedena Enquiry Module

You can access the enquiry module from the main menu on the top left. Go to the academic section and select applicant enquiry.

1. Dashboard

Enquiry Dashboard

In the dashboard, you can see the overview of enquiries in graphical and tabular format. On the top right, you can select the academic year for which the admission enquiries are received. The basic settings required in managing the enquiry module will be explained in the next section. For the selected academic year, you can see the status on the first table on left. It shows the total enquiries, applications, and admissions for the academic year. This data is fetched from multiple modules of Fedena which shows the comprehensive top-level data for the institution. Also, you can see that this is equal to a sales funnel.

For Example

If an institution receives 5000 enquiries for the academic year 2019-20, only a part of those enquiries will be converted to applications. Let this number be 1500. On the 1500 applications filled and submitted by parents or students, not all can be admitted as the number of seats available for admission will be less than applications and there will be various conditions to accept admission. So assume one-third of the applications converted to admissions. In that case, 500 admissions done for the academic year. This funnel can be visualized as 5000 enquiries -> 1500 applications -> 500 admissions. The last row of the same table shows total fees collected from applications. If each application is charged with an application fee of $30, then the 1500 applications would have collected $45,000.

The second table on the left shows daily trends. Use the calendar tool to switch between days to see the enquiries, applications, and followups done for each day. All these data will be now available at your fingertip with the enquiry module going live in the new Fedena.

In the first graph on the right, you can see the enquiries based on the source of lead origin. This helps to compare the total enquiries originated through each campaign like TV, newspaper, education event, etc. The second graph shows the comparison of the total number of enquiries and applications for each course.

2. Basic Settings

There are three major settings groups for enquiry module.

  • Enquiry settings
  • Form settings 
  • Active Year & Course settings 

In Enquiry Settings, there are three sections:

  1. In the first section, you can manage the stages of the funnel. All the funnel stages can be custom named according to the process followed in the institution. Some examples are qualified, following up, spam, to call back, etc. You can add as many stages as you like.
  2. The second section helps to manage the counselor setting. A counselor will be in charge of an enquiry from the lead stage or after the lead is originated. The counselor can be an employee in the institution or outside agent. All these can be managed in the counselor settings.
  3. The final section in enquiry settings is the source of information or the source of leads. This can be collected from the enquirers by asking a simple question of where you found the information about admission. It can be in the newspaper, tv advertisements or from their friends. The consolidation of this information will provide insightful reports to help with future marketing campaigns.

In the Form Settings, you can create new fields or manage existing fields in the enquiry forms. This is fully customizable according to the unique requirement of your institution. Also, there is a useful feature of embedding the form on the website of the institution by selecting the embed form button on the top right. This helps in automating the enquiry collection from different sources online.

In the Active Year and Course settings, you can choose the academic year and courses the enquiries are collected. You can also change the settings of each selected academic year to open or closed for new enquiries.

3. Managing Enquiries

Add enquiry in Fedena

You can enter new enquiries by selecting the add new enquiry button and then filling up the details of the enquirer. This form is created using the form settings button. Also the form can be filled from anywhere it is embedded in a webpage online.

All the collected enquiries will be visible as a table with the option to “Qualify” the enquiry to the “Qualified” stage where it can be processed to receive registration details and connect with the applicant registration module. The other stages are “Processed” and “Rejected”. There is a filter available to sort the enquiries based on various parameters like date, course, academic year, etc. And you can export all the enquiries to CSV format to process in a spreadsheet or take printouts.

If you click on a single enquiry row listed in the table, it will take you to details of each enquiry, where you can add further details like the source of enquiry, assigned counselor, etc. There is a button available to delete any unneeded enquiries.

4. Enquiry Reports

There are three useful reports that you can take from enquiry report section.

  • Counselor report
  • Source report
  • Course wise report 

Enquiry reports in Fedena

All three reports have an option to export as CSV for processing outside Fedena. The counselor report generates a quantitative report of the status of each enquiry mapped against the counselors. Similarly the source report generates the quantitative report with the status of each eqnuiry mapped against the source of lead origin. Same goes for course wise report where we will get quantitative report of enquiries in each of the courses open for enquiries and admissions.

Along with the enquiry module, there are changes brought into the applicant registration module also to provide a seamless experience between the modules. To know more about the new enquiry module and to get a detailed demo, contact sales today!

How to sell edtech products?

11 Powerful Tips to Sell Ed-Tech Products to Schools

Schools & colleges are a challenging target for even experienced sales superheroes. This happens because of the complexity of the buying process in school combined with a limited purchase budget. If you developed a product or solution focused on the school market, this blog post will help you set up a sales process specific to the market and close a few good deals. If you are the developer of the product or solution mainly with technology skills, it is advised to recruit a marketing/sales co-founder or team member instead of solely acting on tips gained from articles and books.

Fedena OEM Partner

Let’s have a look on top 11 tips which accelerate the sales of edtech products:

  1. Know your market 

It is essential to do market study and research before developing and selling your product. You should know who are the potential buyers as the market will be scattered with different kinds of customers. In the case of educational institutions, there will be schools, colleges, training centers, and universities. If you select the school market alone, there will be schools under different categories, for example, government and private. In private also the schools can be divided according to the syllabus they follow like IB, ICSE, CBSE, etc. Once you analyze these different segments in your potential market, take a total count of customers in each segment and then analyze by geography. However great your product is, you can not reach the entire market. So you have to understand the total available market and total addressable market. You can google for more details and courses on market research.

  1. Know your product and solution

It is equally important to know your product and solution in depth before you start selling. Understand the features and functionality of the solution to prepare brochures and sales pitch. Talk to a few potential customers to understand the early product-market fit and use the information to improve your packaging and pitch. You must compare the product and solution with other providers in the market. This will help you in setting a competing price along with the right pitch.

  1. Make the pitch and process simple

It is also essential to make sure the pitch is simple for a school customer. As you are selling to a school, you should not make the pitch complicated. The brochures and sales conversation should be as simple as possible. Also, make your purchase process simple and friendly for a school customer. Make all pricing and taxes transparent and have multiple options to accept the payments from the customer.

  1. Understand the buyer persona and decision process

You will have to analyze the different types of users in school and find out who purchases your solution. There are teachers, administrators, principals, management directors, school owners, etc. who all are involved in the decision to purchase the software. For some products and solutions, you can skip some of these stakeholders. But for any sale with good pricing, you will have to navigate through all of them. Understand the different stakeholders and decision processes in purchasing your solution by the customer.

  1. Find out what timing works best for meetings and sales

This is a crucial detail that most of the salespeople miss. The working schedules of a school is different from other business and the different stakeholders come to school on different timings and weekdays. So do your research before starting the sales pitch and improve the approach with the learnings you get from experience.

  1. Be prepared to travel (a lot)

Selling to schools requires a lot of face to face meetings especially if the lead is a cold one. So you will have to travel to meet the customer multiple times. Some times may be more than ten or twenty face to face meetings are required before closing a single deal. So be ready to spend time on the road most of the days.

  1. Study and include government grants in your strategy

There are different government grants for schools and colleges in almost all countries. Schools use these grants to purchase hardware and software solutions. Study about these and maybe you will come across some strategies to improve your sales numbers.

  1. Onboard your first customer fast

Do not wait for the product or solution to complete the development to make your first sale. Start talking to potential customers and onboard your first customer as soon as possible, even if you give a huge discount. Be transparent to the customer about the stage of maturity of the solution. Having a real customer using your product or solution will give a lot of feedback to be used for improving the same.

  1. Solve problems of customer

Find out what problems of your customer, the product or solution is solving and use the same in your sales pitch. And once the sale is done, make sure that you provide assistance in training the customer to adopt the product or solution and solve their problem.

  1. Cold calls and follow-ups

Follow-up, follow-up and again follow-up is the secret mantra of successful sales superstars. Especially with the school market, you have to be doing constant follow-ups to close a single deal. Practice cold calling and follow-ups religiously. Use a good CRM tool.

  1. Recruit many sales executives and a few rainmakers

Once your product or solutions reach market fit and sales volume starts gaining momentum, focus on recruiting more sales executives and build a motivated team of them which will work as a revenue engine for your company. Sales executives will follow the sales process as taught them during training and once the process starts making sales, hire more sales executives to improve the output of the sales machine. Also do not forget to hire expert sales leaders commonly termed as rainmakers who can close big-ticket deals for your solution. They come costly but can bring big revenue quickly.

grow school business with school management software

How School Management Software can help to Grow your School Business?

If you are the owner of a group of institutions, you would have surely come across difficulties in leading the existing business and growing more business. With the help of good management strategies and good school management software that supports multiple school accounts, you can work more efficiently. A school chain business has multiple verticles spread across operations, administrations, academics, and finance. And if you are a for-profit, the marketing vertical will also demand your attention. With the help of a school management software, you can automate and optimize these verticals and get valuable insights in the form of reports and alerts which you can use to make the right decision making at the right time.

There are multiple groups of institutions globally using the multischool solution of Fedena and while working with the leadership team at these different groups we learned many lessons. Following are some of the smart ways multischool school management software can help you in scaling the school business. These we learned from other leaders and hope will help your business too.

Below we have mentioned the top 7 smart ways a school management software can help to grow your school business:

  1. Helps the central team in charge of the scaleup strategy.

A school management software with the GOD level is access is a must for the central team who runs the leadership role in operating and growing the overall business. This team should have a CIO(Chief Information Officer) role with the responsibilities of setting up and managing the digital transformation aspect of the business. CIO with access to the school management system provides the reports and data for decision making by the CEO and Chairman of the business. It can provide various consolidated reports instantly for the leadership team.

  1. Customizable according to the diverse needs

The school management software allows customization according to the diverse requirements coming from independent schools. The different schools under the same group might be operating on different systems and processes, and might be accredited to different standards. The customized and properly configured software can handle and club all these diverse requirements. This helps you maintain diversity even while keeping the core structure and reporting standardized across schools

  1. Open new digital-ready schools instantly

Once a customized solution is in place, you are ready to start new schools that are digital-first. Just create a new instance of the software for the school you are starting and configure according to the type of school. Since the digital-ready schools are operated online from day one, there will be no resistance to change which is the usual challenge with the digital transformation of an offline school. The leadership team has to just provide the credentials, training, and checklists to operate the software.

  1. Increase student enrolment with marketing automation 

The marketing modules available with the school management software can help the leadership team in improving student enrolment every year. With Fedena multischool, there is a fully-fledged inquiry module and applicant registration module. These two modules along with the admission management module work as the best CRM tool for school marketing. You will get all necessary reports to analyze the admission trends across campaigns, geography, and source. You can customize the solution further according to the unique requirements of the business strategy.

  1. Automate & optimize human resource management

Teacher engagement and performance is a well-known secret behind the success of any school. In a group of institutions, there will be teachers across multiple schools and some schools will have the best teachers and other schools will lag in the quality of teachers. With the school management software, you can generate the reports and take necessary actions. Also, find out the salary trends across schools. You can also customize the software to enable strategies like teacher transfer between schools.

  1. Automate academic excellence management

Similar to the teachers’ data you can consolidate the student academics performance across different schools. Find all trends in student grade book performance and analyze it by comparing it with teacher performance. You might come across interesting patterns to act upon and maybe some random discovery that can change your business forever.

  1. Optimize administration management

One of the major time-consuming tasks for school business is the management of infrastructure and facilities. The leadership team can automate and optimize these activities by configuring and customizing the school management software according to properly. And then training the administration team heads to use the software. You can integrate the software with other specialized third-party software tools like accounting software, canteen management, etc. to improve the insights and automation further.

If you are interested to know about all the features in Fedena multischool and Fedena enterprise, contact us today

Push Notification in School Management App

Benefits of Push Notification in School Management App

You might have seen how easily the push notifications grab your attention while using a mobile phone or browsing on the web. Push notifications are the alerts that show you message outside the app along with the other system notifications. As a result, it is one of the best ways to communicate important and critical messages. Also overusing this method can backfire sometimes. So it is used carefully by app developers.

Push notifications are an integral part of the Fedena School Management app also. The push notification in school management app help the teachers, parents, and students in not missing the critical updates from their college or school. This includes but not limited to attendance related alerts to parents, holiday or event alerts to students, announcements to parents, parent’s communication to the teacher, etc.

The following are the benefits of push notification in school management app:

  1. User engagement

Push notifications provide the best user engagement strategy. You can push notifications and alerts specific and relevant to users and they will use the app with more engagement. In the case of a school, there is no need to send all alerts to students, parents as well as teachers. Without user-specific alerts, each user will have to open the app multiple times a day to see if any new notifications are there in the application, specific to them. This can take away lot of time from teachers and parents. So when an important message reaches them as push notifications, they are alerted even when they are using another app or not using the mobile phone.

  1. Ease of use

Push notifications make the school management app easy to use for parents and teachers. Instead of navigating within a complex user interface involving multiple menus, the push notifications provide easy direct access to the teachers and parents to the user interface that they have to use. Other than that, there is nothing to learn to use a push notification alert. One has to just read and click on the notification alert. Also from the developer’s point of view, there is no effort required as the push notification is easy to develop and customize. It is cheaper than SMS alerts and as a result, developers prefer push notifications.

  1. User behavior insights

You can derive in-depth analytics on the different user behavior related to push notifications. As the push notification will be the first entry point to the app, you can find out how the users are reaching your app and which notifications are opened instantly and which kind of notifications are rarely opened. This is very important for a school management app because it will help the product manager to design the application to help school teachers and parents to get the best out of the application. 

  1. Increase usage or traffic

Push notifications can improve the usage of the school management app as it drives the usage in multiple channels. One is by providing continuous invite to try the app for first time users. Teachers and parents who just installed the app can start getting notifications as soon as they register and login to the app for the first time. These continuous notifications help the user to understand the functionality and start using the app to its maximum potential. Another way the push notifications in the school management app helps is by retaining the users who have stopped using the application. Inactive users can be invited again to use the app through relevant notifications. By engaging all different user types in a school like parents and teachers you can get traffic from thousands of users at the same time. For example, if the exam results are published and the notification reaches all parents instantly, everyone will use the app instantly increasing the traffic multiple folds.

  1. Second user interface

As explained in earlier points, the push notifications are in effect a second user interface for teachers and parents. Considering the limited technical know-how of certain users, the push notifications help them use the app as efficiently as a pro user. This is the reason why the school management apps using push notification have three times more users than school management apps without push notifications enabled. And the push notifications are privacy-friendly and the user can opt-in or opt-out of the push notifications any time. This helps the novice users to access and manage the app using push notifications alone.

  1. Creative brand strategies

Push notifications are the perfect tools for an experienced marketing team to create innovative brand strategies for your school. The school management app is not only the student information system for the parents and teachers of your school. It can be downloaded by anyone. So use this opportunity to create content and user engagement strategies for non-logged in users. And for registered parents, you can use the push notifications to develop the brand of the school by sending the message consistently and with proper timing. 

Presently available push notifications in Fedena school management app

  • Event – Users are alerted by push notifications for any regular event or holiday as per the school calendar.
  • Attendance – Push notification alerts to parents/students for absence on any subject on subject-wise attendance or half/full day absence on daily wise attendance.
  • Fees – Alerts the parents on new fee life-cycle like fee collection creation, fee collection and fee due
  • Gallery – Users get notified when a new album is published in the gallery module.
  • Announcement – Very helpful to the parents as well as teachers to know news updates instantly.
  • Exam reports – Alerts the parents once the exam reports are published
  • Messages – All new communication updates in the message module are shown as push alerts instantly.
  • Employee leave – Push alerts for the manager when the employee applies for leave as well for the employee when the manager approves or denies the leave.

Know more about Fedena school management app

digital platform market edtech product

Top 9 digital platform to market your Ed-Tech product

If you have a product or service that solves the problems of schools and colleges, you will be curious to know the different marketing strategies that can be applied to acquire more qualified leads on your website. If you are selling to schools and colleges, it makes your product or service as a B2B(Business to Business) solution. If you are selling the solutions to the parents or students directly without targetting the schools and colleges, it makes your product or service a B2C(Business to consumer) solution. The marketing strategies of B2B and B2C solutions are entirely different. This article focuses mainly on the strategies for a B2B solution for schools and colleges. This category includes school management software, biometric solutions, smart class solutions, etc. 

The major difference in forming a marketing strategy for the educational institution market is understanding the persona of the buyer. A school owner will be different from the director of a university. The teachers who browse on your website will follow different navigation than an IT officer browsing the same website. This behavior can also change according to geography.

With the help of the right user analytics tools, you can optimize the website experience to generate maximum lead conversions.

  1. Dynamic Website with good design and content

For a crowded online market with a lot of products selling to schools and colleges, you require a good website with dynamic content and user-friendly navigation. The website must be designed with the right kind of website visitors in mind. The content and its design must be as simple as possible and yet effective. The teachers and administrators of a school prefer different layout and color themes. This must be carefully researched and understood to get maximum conversions. Also, the content on the website must be planned in the right way too to match the persona of targetted customers. Inspirations can be derived from other products and services catering to the school market. Along with the quality of content, the focus must be given to produce enough quantity also as a regularly updated website will be ranked higher in Google compared to a website with static content.

  1. Email Marketing

This is one of the oldest marketing strategies but still very effective. The efficiency of email marketing works far better with schools and colleges compared to other businesses. This is because the schools read each email with care and curiosity. But this should not be abused with spam and unsolicited emails. You must make sure that all email marketing standards are followed so that you do not get punished for spamming the users. You can automate email marketing by integrating the email list creation and subscription management software like Mailchimp. These tools will also provide in-depth analytics about the performance of email marketing.

  1. Education Events

Another channel to generate qualified leads is through attending various educational events. These events can be either organized as technology events or pedagogy events. Usually, there will be large crowds of school owners and teachers present in these events. You can try showcasing the solution through a stall and collect maximum contact information. Later you can contact these leads after the event to qualify each of them as a potential customer.

  1. Search Engine Optimization (SEO)

This is the default work you will have to do before or after making the website go live. There are different levels of search engine optimizations depending on your goals. If the website is properly optimized for search engines, it will rank higher for the chosen keywords in Google and other search engines. Search engine optimization is a broad topic and there are many things to optimize and configure. This will help you generate qualified visitors without spending money on paid marketing.

  1. Pay Per Click Marketing (PPC)

If the website is not generating enough leads organically, you will have to spend the marketing budget on a pay per click advertisement campaign. There are many providers of PPC marketing and the most used one is Google Adwords. You can set a daily budget and optimize the different advertisement parameters to generate leads. While writing the content, keep in mind the type of visitors you want to generate through ads. The timing and geography of ad placement also play a crucial role.

  1. Content Marketing

Content marketing strategies work all the time. You should focus on writing quality content regularly. The contents can be blog posts, case studies, white papers or support articles. Just keep them publishing as a regular habit and the search engines will reward you accordingly. Make sure that the contents you create match the keywords of the overall marketing and SEO strategy you planned. 

  1. LinkedIn

LinkedIn is a wonderful opportunity to market the solutions as there will be more professionals from educational institutions using LinkedIn. As LinkedIn is a professional networking solution, the content and images should be designed and planned in a way that will be appealing to the audience there. LinkedIn has a powerful search tool that can be used to shortlist the right audience to promote your solution. There are many LinkedIn specific strategies you can follow that you can find online.

  1. Social Media

Social media platforms are the easiest way to promote the tool. More than posting about the solution in your feed or solution’s pages, you can also try promotions through various groups that contain the right kind of audience you look to sell the solution to. Similar to the email marketing strategy, do not overuse this tactic or you will end up blocked from the groups.

  1. Video Marketing

Video marketing is gaining a lot of attention from all kinds of the audience including school teachers, administrators, and principals. Earlier days video marketing was only limited to Youtube videos. Nowadays you can promote the videos through instant messaging tools like WhatsApp or through other popular short video sharing platforms like Instagram. Make sure your video is properly scripted and edited by a professional video creation team.

Fedena 2019 Rewind

Hello 2020, Rewind 2019: Year In Review

Another year has passed and the new year is about to start. Today we would like to share the most memorable moments, top stories & achievements of the last year. 

2019 was an astonishing year for Fedena. Along with most awaited various feature i.e Enquiry module with analytic dashboard, we welcomed our new CEO  and more. Let’s do a quick round-up and see how much has changed in just this year alone.

In April 2019,  Mr.Neelakantha Karinje(Neel) has joined our team as CEO.

Fedena rewind 2019 - new CEO

Neel comes with huge experience in growing and scaling startups. He is with Foradian since 2012 and has mentored and guided us in growing Foradian to the present level.

To Simplifies Daily Operations Added New Feature & Functionalities

Fedena Rewind 2019 - Features

  1. Applicant Enquiry Module – Admin can view all the applications regarding new admission, enquiries of parents/students about courses, also linked the academic year to get a complete admission flow for the year.
  2. Advance Fees Payment – Collect the amount of the fees in advance and use it later for the future fee’s payment such as transport fees, academic fees and more. 
  3. Gradebook Custom Report – Customize the look and feel of the term and planner reports. Also configure additional settings within each template like an additional logo, color theme, student details, etc. 
  4. Transport Revamp – Capture information like type of the vehicle, stops allotted, certificates with reminders if the license expires, details of vehicle maintenance and drivers/attendant allocated.

In this year all together we launched 8 New Features & 22 Feature Enhancements, learn more here

Fedena 2019 Statistics

Fedena 2019 Rewind - Users

Case Studies

Vidya Vikas Academy Case Study

How Fedena the paperless solution helped in reducing the 40% of their administration cost. Also, it helped in saving a lot of time by automating the day to day operations of the Vidya Vikas Academy Institution?

Aparna World School Case Study

How Fedena helped Aparnaa World School in managing bulk data effectively & enhanced data security, also learn how customized reports helped them in understanding the financial health of their organization?

SSRVM Case Study

How Fedena helped 70+ institute of SSRVM (one of the prestigious Group of Institutions in India) in automating their daily school operations. Also, helped in saving approximately 71% of staff time?

HEC Group of Institution Case Study

Fedena the one-stop solution helped HEC in minimizing the risk of misplacing the physical files/records. After Fedena’s implementation, HEC saved 20% of their employee’s time & reduce the management cost.

2019 Most Viewed Article

Fedena 2019 Rewind- Resources

right school management software

In this article, explore why do educational institutions need school management software? 20 best tips & factors to keep in mind while selecting right school software and more.

One of the key disadvantages of manual processes is the sheer amount of time they take to be performed and to be completed.  Read the full article to learn the other disadvantages of manual process.

school management ERP software

We have highlighted top benefits of school ERP system that how it helps school authority in managing the staff day to day information in a single place. Read the full article to know what all you can manage with Fedena implementation.

In April, Foradian turned 10.

Fedena 2019 Rewind- 10 years

Foradian celebrated 10 years of innovation, success & growth in education technology.

New Members to Foradian Team

Fedena Rewind 2019- New Members

In 2019, we beefed up our team with both fresh & experienced talent.

With this, we bid adieu to 2019 and welcome 2020, a year with unlimited possibilities, opportunities, and growth. Here’s wishing everybody a very Happy New Year!

Education Trends 2020

Upcoming Education Trends in the Year 2020

For decades, the year 2020 was predicted as the onset of the future – where humans would reside on Mars and live lives dominated by robots and machines. While, these predictions may not have come true, technology has managed to transform our lives in a number of ways. From self-driven cars to multiple missions to AI assistants, technology has enabled massive disruptions that technology in our daily lives and one of the sectors that has been completely transformed by technology in recent times is the education sector. 

Here are a few education trends that we forecast for the year of 2020:

  • Increased preference for online courses

In recent times, there has been an influx of students who have opted for online courses and learning. Online learning allows students to access the learning content according to when to need it and at a place of their convenience. In the year 2020, there will be a further cementing of this trend as students and prospective learners continue to opt for online versions of a degree or a course over the in-person options available to them. In response to this demand, it can be expected that institutes too will continue to expand online and flexible learning as a strategic response to the ongoing demand for access to education.

  • Increased investments in Learning Management Software and School Management Systems

Experts believe that the coming year will also see schools, colleges and other educational institutes spending more of their budgets on investing in Learning Management Software that will extend the learning eco-system of the students. For teaching and administration staff too, the LMS systems and school management software provide a host of benefits from ease of communication with parents, automatic timetable management, transport scheduling, online exams and report generation, attendance management, finance and fees management – the list is endless.

  • Increasing Use of Technology in Learning

As students get ready to step into the future there will also be an increased preference for using various technological tools in the learning process. Some of these tools include: 

    • Video-based learning

Video-based learning is a great way to improves learning outcomes through increased engagement. Video-based learning provides fast access to experts from across the world. The recent improvement in the video capabilities of many handheld devices together with the easy availability of low-cost or free video platforms ensure growth in video-based learning.

    • Blockchain in learning

Blockchain can be defined as an online public ledger that automatically records and verifies transactions. In the coming year, it can be estimated that an increasing number of educational institutes will use blockchain technology to not only serve as a transparent record storage system for the students but to also track and share their students’ credentials with potential employers.

    • AI-based learning

Market research estimates that AI in the education market will reach USD 2 billion by 2023 growing at 38% CAGR in the forecast period 2018-2023. AI or Artificial intelligence will be integrated with schools in a number of ways including setting up question papers themselves, from a pre-existing question bank, giving feedback to the teachers to help them improve their teaching strategies and to personalise the learning experience for the students. 

    • Virtual Reality in Learning

Virtual reality (VR) has entered the world of education through a few years ago and it is here to stay for a while. It has been used in the classroom in a number of ways and the most common use of VR technology is providing the ability of virtual visits to distant or physically inaccessible places. It is also often used in the medical classroom and in the year 2020 it is expected to become one most commonly used methods to display objects, processes, locations, and historical events to students.

  • Use of cloud-based technologies for student relationship management

The year 2020 will also see an acceleration in the adoption of cloud-based technologies for student relationship management. These tools such as accelerate the adoption of cloud-based technologies for student relationship management (CRM), learning management systems (LMS) and classroom assessment management. 

  • Continued stress on Personalised Learning

Personalisation is the learning style of the future. Personalisation ensures that different students who enrol in the same course may be assigned different materials by the learning platform to their learning path. This will be assigned based on their profile, learning style, performance and behaviour. Personalized learning can boost engagement and produce strong learning outcomes for the students.

  • 5G Simulated Learning Experiences

While today, very few parts of the world will have access to 5G broadband, many countries are experimenting with 5G technology. With super-fast speeds, 5G is a transformative technology that will stimulate the development of immersive simulations, games and learning experiences to create unforgettable learning experiences. Experts opine that 2020 will be a landmark year for 5G-enabled learning.

  • Increased emphasis on Blended Learning

The year 2020 will also see an increased emphasis on blended learning with a mix of on-campus and off-campus learning thus creating a mix of the digital connection with the human connection. In this form on learning teachers become more facilitators of the learning process which means students can empower themselves to learn and continue learning.

In conclusion, 2020 will be the year for realizing the full potential of humans and machines. The online learning space is evolving rapidly and with the aid of various technological and digital tools education will transform itself by leaps and bounds in the coming year. From expanding a teacher’s capacity to making education more accessible and cheaper, 2020 promises to be an exciting year in terms of new education trends.

Welcome to the future of education. 

Instagram for Promoting Your School

[Infographic] 10 Powerful Ways to Use Instagram for Promoting Your School

Instagram is gaining a lot of popularity these days as the perfect channel to reach the young generation. This young generation is not only the potential students for your school but also the parents of the students. As a photo-sharing platform, the photos and images posted on Instagram get attention from the users. Creating and regularly updating your Instagram account can create an excellent online presence and can improve the brand identity of your school multiple folds.

Following is an infographic to help you with some tips. It includes creating a unique hashtag as school’s identity, posting daily or weekly challenges to keep the followers engaged, collecting and sharing the photos submitted by students and parents, partnering with influencers in your geography, including your alumnus, posting regular Instagram stories, giving the driving wheel to your students, trying paid promotions, sharing the achievements of students and publishing school events and notices as photos.

Starting an Instagram business account for your school is simple and easy. You can do it from a mobile phone with a good camera and use the same phone to take and share photos on Instagram. Initially, one teacher or administration staff can do it and later the same account can be used in different phones to take and share photos. Create a good profile and include links to your school website. Also add call to action button and address so that visitors can easily connect with you.

Promote the account through other usual communications with parents and by updating the website with the Instagram link. After that start using the strategies mentioned in this infographic. Follow other organizations and schools to get inspiration and ideas. Below we have highlighted the 10 powerful ways to promote your institution using Instagram:

  1. Unique #hashtag for your school
  2. Post challenges for students & parents
  3. Collect & share photos posted by students and parents
  4. Partner with influencers in your location
  5. Engage with alumnus
  6. Post stories on Instagram
  7. Let students manage & promote
  8. Try paid promotion
  9. Promote achivement of students
  10. Publish event calendars and notices

To understand each point in details read the infographic and share it with your management and teachers:

Instagram for Promoting Your School

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<p><strong>Please include attribution to https://fedena.com/ with this graphic.</strong><br /><br /><a href=’https://fedena.com/blog/2019/12/10-powerful-ways-to-use-instagram-for-promoting-your-school.html’><img src=’https://fedena.com/blog/wp-content/uploads/2019/12/instagram-schoo_43337890-min.png’ alt=’Instagram for Promoting Your School’ 540px border=’0′ /></a></p>

HEC Group of Institution Case Study

Case Study: How HEC Group Of Institution Saves 20% of their Time & Cost?

About HEC Group of Institutions:

HEC college is one of the oldest & self-financed colleges in Haridwar (Uttarakhand). HEC College provides undergraduates, Postgraduate, PG diploma courses. The courses are in the field of commerce, Management, Science, Lib. Science and Arts.

HEC Group of Institution Case StudyAffiliated to HNB Garhwal University, Sri Nagar, Garhwal, and Sri Dev Suman Uttarakhand University, Badshahithol, Tehri Garhwal. It was established in the year 2002. HEC Group of Institutions is a reputed organization and running successfully two campuses: One in Kanya Gurukul Campus, Chhoti Nahar, Kankhal, Haridwar and others in Laksar Road, Jagjeetpur, Kankhal, Haridwar.

Executive Summary: Fedena the one-stop solution helped HEC in reducing the paper consumption, accelerate staff efficiency & minimize the risk of misplacing the physical files/records. After Fedena’s implementation, the HEC Group of Institution saved 20% of their employee’s time and reduce the management cost.

Challenges & Requirements:

  • HEC institution has multiple branches in Uttarakhand, and maintaining the raw data of various branches on paper was not only a time-consuming task for school staff but there was always a risk of getting records damaged or lost.
  • Every day they were facing difficulty to keep all the records in one place, result, the staff members were unable to retrieve the documents/files during the time of their needs.
  • In both the institution of HEC, initially, the collection of the student’s fee was done manually due to which admin was unable to keep track of all the paid and unpaid transactions.
  • To maintain a record of each transaction, they have to manually retain the report which was indirectly impacting the performance of the staff members.
  • Manually converting unprocessed data into an actionable insightful report requires a dedicated employee, which was increasing their management cost.

The Solution:

HEC Group of Institution Case StudyReducing the paper cost and proper data management was the key issue they facing before the implementation of Fedena Pro Plus Solution. Fedena enables HEC to manage entire institute data from one single platform. During the implementation phase, Fedena experts helped HEC core member’s in setting up all the data from scratch.

Key Highlights:

  • With data management features, now HEC can store the records or documents on a single place & authorized staff members can easily retrieve any records from anywhere at any time, this enhances the data security and prevents the accidental data breach.
  • After Fedena’s implementation, it becomes easy for HEC to keep tracking and analyzing the performance of their institute and overall business health of their brand.
  • The Finance feature helped in streamlining the fee collection process by scheduling the fees, adding discounts & fine, creating student’s fee structure, option to add the refunds and more. 
  • Admin can keep a track on fee defaulter and sent timely reminders to complete the fee payment. Apart from this, in a click, they can easily multiple reports such as particular-wise students transaction reports, tax reports, advance fees report, other transaction reports and more. Thus, enhnace their day to day productivity.
  • The Customised Report feature helped the school administration to critically analyze various reports, functions, and areas to get a better understanding of which department of the school is doing well or poorly. Also, it aids in eliminating the turmoil to reach the various goals and improve the performance of the school. 

The Success:

  1. Less paper consumption and minimize the complexity of daily operation.
  2. Helped staff members in saving their precious time.
  3. Bring transparency in the organization structure.
  4. Helped in saving 20% of their employee’s time and reduce the management cost.

Testimonial 

“Fedena is one of the most useful ERP software in which   institutes, schools or colleges can fulfill their need as they required. We have been using Fedena since last two years. Fedena has so many features that make it different from all among the software. ” HEC Group of Institutions

HEC Group of Institution Case Study