How to sell edtech products?

11 Powerful Tips to Sell Ed-Tech Products to Schools

Schools & colleges are a challenging target for even experienced sales superheroes. This happens because of the complexity of the buying process in school combined with a limited purchase budget. If you developed a product or solution focused on the school market, this blog post will help you set up a sales process specific to the market and close a few good deals. If you are the developer of the product or solution mainly with technology skills, it is advised to recruit a marketing/sales co-founder or team member instead of solely acting on tips gained from articles and books.

Fedena OEM Partner

Let’s have a look on top 11 tips which accelerate the sales of edtech products:

  1. Know your market 

It is essential to do market study and research before developing and selling your product. You should know who are the potential buyers as the market will be scattered with different kinds of customers. In the case of educational institutions, there will be schools, colleges, training centers, and universities. If you select the school market alone, there will be schools under different categories, for example, government and private. In private also the schools can be divided according to the syllabus they follow like IB, ICSE, CBSE, etc. Once you analyze these different segments in your potential market, take a total count of customers in each segment and then analyze by geography. However great your product is, you can not reach the entire market. So you have to understand the total available market and total addressable market. You can google for more details and courses on market research.

  1. Know your product and solution

It is equally important to know your product and solution in depth before you start selling. Understand the features and functionality of the solution to prepare brochures and sales pitch. Talk to a few potential customers to understand the early product-market fit and use the information to improve your packaging and pitch. You must compare the product and solution with other providers in the market. This will help you in setting a competing price along with the right pitch.

  1. Make the pitch and process simple

It is also essential to make sure the pitch is simple for a school customer. As you are selling to a school, you should not make the pitch complicated. The brochures and sales conversation should be as simple as possible. Also, make your purchase process simple and friendly for a school customer. Make all pricing and taxes transparent and have multiple options to accept the payments from the customer.

  1. Understand the buyer persona and decision process

You will have to analyze the different types of users in school and find out who purchases your solution. There are teachers, administrators, principals, management directors, school owners, etc. who all are involved in the decision to purchase the software. For some products and solutions, you can skip some of these stakeholders. But for any sale with good pricing, you will have to navigate through all of them. Understand the different stakeholders and decision processes in purchasing your solution by the customer.

  1. Find out what timing works best for meetings and sales

This is a crucial detail that most of the salespeople miss. The working schedules of a school is different from other business and the different stakeholders come to school on different timings and weekdays. So do your research before starting the sales pitch and improve the approach with the learnings you get from experience.

  1. Be prepared to travel (a lot)

Selling to schools requires a lot of face to face meetings especially if the lead is a cold one. So you will have to travel to meet the customer multiple times. Some times may be more than ten or twenty face to face meetings are required before closing a single deal. So be ready to spend time on the road most of the days.

  1. Study and include government grants in your strategy

There are different government grants for schools and colleges in almost all countries. Schools use these grants to purchase hardware and software solutions. Study about these and maybe you will come across some strategies to improve your sales numbers.

  1. Onboard your first customer fast

Do not wait for the product or solution to complete the development to make your first sale. Start talking to potential customers and onboard your first customer as soon as possible, even if you give a huge discount. Be transparent to the customer about the stage of maturity of the solution. Having a real customer using your product or solution will give a lot of feedback to be used for improving the same.

  1. Solve problems of customer

Find out what problems of your customer, the product or solution is solving and use the same in your sales pitch. And once the sale is done, make sure that you provide assistance in training the customer to adopt the product or solution and solve their problem.

  1. Cold calls and follow-ups

Follow-up, follow-up and again follow-up is the secret mantra of successful sales superstars. Especially with the school market, you have to be doing constant follow-ups to close a single deal. Practice cold calling and follow-ups religiously. Use a good CRM tool.

  1. Recruit many sales executives and a few rainmakers

Once your product or solutions reach market fit and sales volume starts gaining momentum, focus on recruiting more sales executives and build a motivated team of them which will work as a revenue engine for your company. Sales executives will follow the sales process as taught them during training and once the process starts making sales, hire more sales executives to improve the output of the sales machine. Also do not forget to hire expert sales leaders commonly termed as rainmakers who can close big-ticket deals for your solution. They come costly but can bring big revenue quickly.

grow school business with school management software

How School Management Software can help to Grow your School Business?

If you are the owner of a group of institutions, you would have surely come across difficulties in leading the existing business and growing more business. With the help of good management strategies and good school management software that supports multiple school accounts, you can work more efficiently. A school chain business has multiple verticles spread across operations, administrations, academics, and finance. And if you are a for-profit, the marketing vertical will also demand your attention. With the help of a school management software, you can automate and optimize these verticals and get valuable insights in the form of reports and alerts which you can use to make the right decision making at the right time.

There are multiple groups of institutions globally using the multischool solution of Fedena and while working with the leadership team at these different groups we learned many lessons. Following are some of the smart ways multischool school management software can help you in scaling the school business. These we learned from other leaders and hope will help your business too.

Below we have mentioned the top 7 smart ways a school management software can help to grow your school business:

  1. Helps the central team in charge of the scaleup strategy.

A school management software with the GOD level is access is a must for the central team who runs the leadership role in operating and growing the overall business. This team should have a CIO(Chief Information Officer) role with the responsibilities of setting up and managing the digital transformation aspect of the business. CIO with access to the school management system provides the reports and data for decision making by the CEO and Chairman of the business. It can provide various consolidated reports instantly for the leadership team.

  1. Customizable according to the diverse needs

The school management software allows customization according to the diverse requirements coming from independent schools. The different schools under the same group might be operating on different systems and processes, and might be accredited to different standards. The customized and properly configured software can handle and club all these diverse requirements. This helps you maintain diversity even while keeping the core structure and reporting standardized across schools

  1. Open new digital-ready schools instantly

Once a customized solution is in place, you are ready to start new schools that are digital-first. Just create a new instance of the software for the school you are starting and configure according to the type of school. Since the digital-ready schools are operated online from day one, there will be no resistance to change which is the usual challenge with the digital transformation of an offline school. The leadership team has to just provide the credentials, training, and checklists to operate the software.

  1. Increase student enrolment with marketing automation 

The marketing modules available with the school management software can help the leadership team in improving student enrolment every year. With Fedena multischool, there is a fully-fledged inquiry module and applicant registration module. These two modules along with the admission management module work as the best CRM tool for school marketing. You will get all necessary reports to analyze the admission trends across campaigns, geography, and source. You can customize the solution further according to the unique requirements of the business strategy.

  1. Automate & optimize human resource management

Teacher engagement and performance is a well-known secret behind the success of any school. In a group of institutions, there will be teachers across multiple schools and some schools will have the best teachers and other schools will lag in the quality of teachers. With the school management software, you can generate the reports and take necessary actions. Also, find out the salary trends across schools. You can also customize the software to enable strategies like teacher transfer between schools.

  1. Automate academic excellence management

Similar to the teachers’ data you can consolidate the student academics performance across different schools. Find all trends in student grade book performance and analyze it by comparing it with teacher performance. You might come across interesting patterns to act upon and maybe some random discovery that can change your business forever.

  1. Optimize administration management

One of the major time-consuming tasks for school business is the management of infrastructure and facilities. The leadership team can automate and optimize these activities by configuring and customizing the school management software according to properly. And then training the administration team heads to use the software. You can integrate the software with other specialized third-party software tools like accounting software, canteen management, etc. to improve the insights and automation further.

If you are interested to know about all the features in Fedena multischool and Fedena enterprise, contact us today

Push Notification in School Management App

Benefits of Push Notification in School Management App

You might have seen how easily the push notifications grab your attention while using a mobile phone or browsing on the web. Push notifications are the alerts that show you message outside the app along with the other system notifications. As a result, it is one of the best ways to communicate important and critical messages. Also overusing this method can backfire sometimes. So it is used carefully by app developers.

Push notifications are an integral part of the Fedena School Management app also. The push notification in school management app help the teachers, parents, and students in not missing the critical updates from their college or school. This includes but not limited to attendance related alerts to parents, holiday or event alerts to students, announcements to parents, parent’s communication to the teacher, etc.

The following are the benefits of push notification in school management app:

  1. User engagement

Push notifications provide the best user engagement strategy. You can push notifications and alerts specific and relevant to users and they will use the app with more engagement. In the case of a school, there is no need to send all alerts to students, parents as well as teachers. Without user-specific alerts, each user will have to open the app multiple times a day to see if any new notifications are there in the application, specific to them. This can take away lot of time from teachers and parents. So when an important message reaches them as push notifications, they are alerted even when they are using another app or not using the mobile phone.

  1. Ease of use

Push notifications make the school management app easy to use for parents and teachers. Instead of navigating within a complex user interface involving multiple menus, the push notifications provide easy direct access to the teachers and parents to the user interface that they have to use. Other than that, there is nothing to learn to use a push notification alert. One has to just read and click on the notification alert. Also from the developer’s point of view, there is no effort required as the push notification is easy to develop and customize. It is cheaper than SMS alerts and as a result, developers prefer push notifications.

  1. User behavior insights

You can derive in-depth analytics on the different user behavior related to push notifications. As the push notification will be the first entry point to the app, you can find out how the users are reaching your app and which notifications are opened instantly and which kind of notifications are rarely opened. This is very important for a school management app because it will help the product manager to design the application to help school teachers and parents to get the best out of the application. 

  1. Increase usage or traffic

Push notifications can improve the usage of the school management app as it drives the usage in multiple channels. One is by providing continuous invite to try the app for first time users. Teachers and parents who just installed the app can start getting notifications as soon as they register and login to the app for the first time. These continuous notifications help the user to understand the functionality and start using the app to its maximum potential. Another way the push notifications in the school management app helps is by retaining the users who have stopped using the application. Inactive users can be invited again to use the app through relevant notifications. By engaging all different user types in a school like parents and teachers you can get traffic from thousands of users at the same time. For example, if the exam results are published and the notification reaches all parents instantly, everyone will use the app instantly increasing the traffic multiple folds.

  1. Second user interface

As explained in earlier points, the push notifications are in effect a second user interface for teachers and parents. Considering the limited technical know-how of certain users, the push notifications help them use the app as efficiently as a pro user. This is the reason why the school management apps using push notification have three times more users than school management apps without push notifications enabled. And the push notifications are privacy-friendly and the user can opt-in or opt-out of the push notifications any time. This helps the novice users to access and manage the app using push notifications alone.

  1. Creative brand strategies

Push notifications are the perfect tools for an experienced marketing team to create innovative brand strategies for your school. The school management app is not only the student information system for the parents and teachers of your school. It can be downloaded by anyone. So use this opportunity to create content and user engagement strategies for non-logged in users. And for registered parents, you can use the push notifications to develop the brand of the school by sending the message consistently and with proper timing. 

Presently available push notifications in Fedena school management app

  • Event – Users are alerted by push notifications for any regular event or holiday as per the school calendar.
  • Attendance – Push notification alerts to parents/students for absence on any subject on subject-wise attendance or half/full day absence on daily wise attendance.
  • Fees – Alerts the parents on new fee life-cycle like fee collection creation, fee collection and fee due
  • Gallery – Users get notified when a new album is published in the gallery module.
  • Announcement – Very helpful to the parents as well as teachers to know news updates instantly.
  • Exam reports – Alerts the parents once the exam reports are published
  • Messages – All new communication updates in the message module are shown as push alerts instantly.
  • Employee leave – Push alerts for the manager when the employee applies for leave as well for the employee when the manager approves or denies the leave.

Know more about Fedena school management app

digital platform market edtech product

Top 9 digital platform to market your Ed-Tech product

If you have a product or service that solves the problems of schools and colleges, you will be curious to know the different marketing strategies that can be applied to acquire more qualified leads on your website. If you are selling to schools and colleges, it makes your product or service as a B2B(Business to Business) solution. If you are selling the solutions to the parents or students directly without targetting the schools and colleges, it makes your product or service a B2C(Business to consumer) solution. The marketing strategies of B2B and B2C solutions are entirely different. This article focuses mainly on the strategies for a B2B solution for schools and colleges. This category includes school management software, biometric solutions, smart class solutions, etc. 

The major difference in forming a marketing strategy for the educational institution market is understanding the persona of the buyer. A school owner will be different from the director of a university. The teachers who browse on your website will follow different navigation than an IT officer browsing the same website. This behavior can also change according to geography.

With the help of the right user analytics tools, you can optimize the website experience to generate maximum lead conversions.

  1. Dynamic Website with good design and content

For a crowded online market with a lot of products selling to schools and colleges, you require a good website with dynamic content and user-friendly navigation. The website must be designed with the right kind of website visitors in mind. The content and its design must be as simple as possible and yet effective. The teachers and administrators of a school prefer different layout and color themes. This must be carefully researched and understood to get maximum conversions. Also, the content on the website must be planned in the right way too to match the persona of targetted customers. Inspirations can be derived from other products and services catering to the school market. Along with the quality of content, the focus must be given to produce enough quantity also as a regularly updated website will be ranked higher in Google compared to a website with static content.

  1. Email Marketing

This is one of the oldest marketing strategies but still very effective. The efficiency of email marketing works far better with schools and colleges compared to other businesses. This is because the schools read each email with care and curiosity. But this should not be abused with spam and unsolicited emails. You must make sure that all email marketing standards are followed so that you do not get punished for spamming the users. You can automate email marketing by integrating the email list creation and subscription management software like Mailchimp. These tools will also provide in-depth analytics about the performance of email marketing.

  1. Education Events

Another channel to generate qualified leads is through attending various educational events. These events can be either organized as technology events or pedagogy events. Usually, there will be large crowds of school owners and teachers present in these events. You can try showcasing the solution through a stall and collect maximum contact information. Later you can contact these leads after the event to qualify each of them as a potential customer.

  1. Search Engine Optimization (SEO)

This is the default work you will have to do before or after making the website go live. There are different levels of search engine optimizations depending on your goals. If the website is properly optimized for search engines, it will rank higher for the chosen keywords in Google and other search engines. Search engine optimization is a broad topic and there are many things to optimize and configure. This will help you generate qualified visitors without spending money on paid marketing.

  1. Pay Per Click Marketing (PPC)

If the website is not generating enough leads organically, you will have to spend the marketing budget on a pay per click advertisement campaign. There are many providers of PPC marketing and the most used one is Google Adwords. You can set a daily budget and optimize the different advertisement parameters to generate leads. While writing the content, keep in mind the type of visitors you want to generate through ads. The timing and geography of ad placement also play a crucial role.

  1. Content Marketing

Content marketing strategies work all the time. You should focus on writing quality content regularly. The contents can be blog posts, case studies, white papers or support articles. Just keep them publishing as a regular habit and the search engines will reward you accordingly. Make sure that the contents you create match the keywords of the overall marketing and SEO strategy you planned. 

  1. LinkedIn

LinkedIn is a wonderful opportunity to market the solutions as there will be more professionals from educational institutions using LinkedIn. As LinkedIn is a professional networking solution, the content and images should be designed and planned in a way that will be appealing to the audience there. LinkedIn has a powerful search tool that can be used to shortlist the right audience to promote your solution. There are many LinkedIn specific strategies you can follow that you can find online.

  1. Social Media

Social media platforms are the easiest way to promote the tool. More than posting about the solution in your feed or solution’s pages, you can also try promotions through various groups that contain the right kind of audience you look to sell the solution to. Similar to the email marketing strategy, do not overuse this tactic or you will end up blocked from the groups.

  1. Video Marketing

Video marketing is gaining a lot of attention from all kinds of the audience including school teachers, administrators, and principals. Earlier days video marketing was only limited to Youtube videos. Nowadays you can promote the videos through instant messaging tools like WhatsApp or through other popular short video sharing platforms like Instagram. Make sure your video is properly scripted and edited by a professional video creation team.

Fedena 2019 Rewind

Hello 2020, Rewind 2019: Year In Review

Another year has passed and the new year is about to start. Today we would like to share the most memorable moments, top stories & achievements of the last year. 

2019 was an astonishing year for Fedena. Along with most awaited various feature i.e Enquiry module with analytic dashboard, we welcomed our new CEO  and more. Let’s do a quick round-up and see how much has changed in just this year alone.

In April 2019,  Mr.Neelakantha Karinje(Neel) has joined our team as CEO.

Fedena rewind 2019 - new CEO

Neel comes with huge experience in growing and scaling startups. He is with Foradian since 2012 and has mentored and guided us in growing Foradian to the present level.

To Simplifies Daily Operations Added New Feature & Functionalities

Fedena Rewind 2019 - Features

  1. Applicant Enquiry Module – Admin can view all the applications regarding new admission, enquiries of parents/students about courses, also linked the academic year to get a complete admission flow for the year.
  2. Advance Fees Payment – Collect the amount of the fees in advance and use it later for the future fee’s payment such as transport fees, academic fees and more. 
  3. Gradebook Custom Report – Customize the look and feel of the term and planner reports. Also configure additional settings within each template like an additional logo, color theme, student details, etc. 
  4. Transport Revamp – Capture information like type of the vehicle, stops allotted, certificates with reminders if the license expires, details of vehicle maintenance and drivers/attendant allocated.

In this year all together we launched 8 New Features & 22 Feature Enhancements, learn more here

Fedena 2019 Statistics

Fedena 2019 Rewind - Users

Case Studies

Vidya Vikas Academy Case Study

How Fedena the paperless solution helped in reducing the 40% of their administration cost. Also, it helped in saving a lot of time by automating the day to day operations of the Vidya Vikas Academy Institution?

Aparna World School Case Study

How Fedena helped Aparnaa World School in managing bulk data effectively & enhanced data security, also learn how customized reports helped them in understanding the financial health of their organization?

SSRVM Case Study

How Fedena helped 70+ institute of SSRVM (one of the prestigious Group of Institutions in India) in automating their daily school operations. Also, helped in saving approximately 71% of staff time?

HEC Group of Institution Case Study

Fedena the one-stop solution helped HEC in minimizing the risk of misplacing the physical files/records. After Fedena’s implementation, HEC saved 20% of their employee’s time & reduce the management cost.

2019 Most Viewed Article

Fedena 2019 Rewind- Resources

right school management software

In this article, explore why do educational institutions need school management software? 20 best tips & factors to keep in mind while selecting right school software and more.

One of the key disadvantages of manual processes is the sheer amount of time they take to be performed and to be completed.  Read the full article to learn the other disadvantages of manual process.

school management ERP software

We have highlighted top benefits of school ERP system that how it helps school authority in managing the staff day to day information in a single place. Read the full article to know what all you can manage with Fedena implementation.

In April, Foradian turned 10.

Fedena 2019 Rewind- 10 years

Foradian celebrated 10 years of innovation, success & growth in education technology.

New Members to Foradian Team

Fedena Rewind 2019- New Members

In 2019, we beefed up our team with both fresh & experienced talent.

With this, we bid adieu to 2019 and welcome 2020, a year with unlimited possibilities, opportunities, and growth. Here’s wishing everybody a very Happy New Year!

Education Trends 2020

Upcoming Education Trends in the Year 2020

For decades, the year 2020 was predicted as the onset of the future – where humans would reside on Mars and live lives dominated by robots and machines. While, these predictions may not have come true, technology has managed to transform our lives in a number of ways. From self-driven cars to multiple missions to AI assistants, technology has enabled massive disruptions that technology in our daily lives and one of the sectors that has been completely transformed by technology in recent times is the education sector. 

Here are a few education trends that we forecast for the year of 2020:

  • Increased preference for online courses

In recent times, there has been an influx of students who have opted for online courses and learning. Online learning allows students to access the learning content according to when to need it and at a place of their convenience. In the year 2020, there will be a further cementing of this trend as students and prospective learners continue to opt for online versions of a degree or a course over the in-person options available to them. In response to this demand, it can be expected that institutes too will continue to expand online and flexible learning as a strategic response to the ongoing demand for access to education.

  • Increased investments in Learning Management Software and School Management Systems

Experts believe that the coming year will also see schools, colleges and other educational institutes spending more of their budgets on investing in Learning Management Software that will extend the learning eco-system of the students. For teaching and administration staff too, the LMS systems and school management software provide a host of benefits from ease of communication with parents, automatic timetable management, transport scheduling, online exams and report generation, attendance management, finance and fees management – the list is endless.

  • Increasing Use of Technology in Learning

As students get ready to step into the future there will also be an increased preference for using various technological tools in the learning process. Some of these tools include: 

    • Video-based learning

Video-based learning is a great way to improves learning outcomes through increased engagement. Video-based learning provides fast access to experts from across the world. The recent improvement in the video capabilities of many handheld devices together with the easy availability of low-cost or free video platforms ensure growth in video-based learning.

    • Blockchain in learning

Blockchain can be defined as an online public ledger that automatically records and verifies transactions. In the coming year, it can be estimated that an increasing number of educational institutes will use blockchain technology to not only serve as a transparent record storage system for the students but to also track and share their students’ credentials with potential employers.

    • AI-based learning

Market research estimates that AI in the education market will reach USD 2 billion by 2023 growing at 38% CAGR in the forecast period 2018-2023. AI or Artificial intelligence will be integrated with schools in a number of ways including setting up question papers themselves, from a pre-existing question bank, giving feedback to the teachers to help them improve their teaching strategies and to personalise the learning experience for the students. 

    • Virtual Reality in Learning

Virtual reality (VR) has entered the world of education through a few years ago and it is here to stay for a while. It has been used in the classroom in a number of ways and the most common use of VR technology is providing the ability of virtual visits to distant or physically inaccessible places. It is also often used in the medical classroom and in the year 2020 it is expected to become one most commonly used methods to display objects, processes, locations, and historical events to students.

  • Use of cloud-based technologies for student relationship management

The year 2020 will also see an acceleration in the adoption of cloud-based technologies for student relationship management. These tools such as accelerate the adoption of cloud-based technologies for student relationship management (CRM), learning management systems (LMS) and classroom assessment management. 

  • Continued stress on Personalised Learning

Personalisation is the learning style of the future. Personalisation ensures that different students who enrol in the same course may be assigned different materials by the learning platform to their learning path. This will be assigned based on their profile, learning style, performance and behaviour. Personalized learning can boost engagement and produce strong learning outcomes for the students.

  • 5G Simulated Learning Experiences

While today, very few parts of the world will have access to 5G broadband, many countries are experimenting with 5G technology. With super-fast speeds, 5G is a transformative technology that will stimulate the development of immersive simulations, games and learning experiences to create unforgettable learning experiences. Experts opine that 2020 will be a landmark year for 5G-enabled learning.

  • Increased emphasis on Blended Learning

The year 2020 will also see an increased emphasis on blended learning with a mix of on-campus and off-campus learning thus creating a mix of the digital connection with the human connection. In this form on learning teachers become more facilitators of the learning process which means students can empower themselves to learn and continue learning.

In conclusion, 2020 will be the year for realizing the full potential of humans and machines. The online learning space is evolving rapidly and with the aid of various technological and digital tools education will transform itself by leaps and bounds in the coming year. From expanding a teacher’s capacity to making education more accessible and cheaper, 2020 promises to be an exciting year in terms of new education trends.

Welcome to the future of education. 

Instagram for Promoting Your School

[Infographic] 10 Powerful Ways to Use Instagram for Promoting Your School

Instagram is gaining a lot of popularity these days as the perfect channel to reach the young generation. This young generation is not only the potential students for your school but also the parents of the students. As a photo-sharing platform, the photos and images posted on Instagram get attention from the users. Creating and regularly updating your Instagram account can create an excellent online presence and can improve the brand identity of your school multiple folds.

Following is an infographic to help you with some tips. It includes creating a unique hashtag as school’s identity, posting daily or weekly challenges to keep the followers engaged, collecting and sharing the photos submitted by students and parents, partnering with influencers in your geography, including your alumnus, posting regular Instagram stories, giving the driving wheel to your students, trying paid promotions, sharing the achievements of students and publishing school events and notices as photos.

Starting an Instagram business account for your school is simple and easy. You can do it from a mobile phone with a good camera and use the same phone to take and share photos on Instagram. Initially, one teacher or administration staff can do it and later the same account can be used in different phones to take and share photos. Create a good profile and include links to your school website. Also add call to action button and address so that visitors can easily connect with you.

Promote the account through other usual communications with parents and by updating the website with the Instagram link. After that start using the strategies mentioned in this infographic. Follow other organizations and schools to get inspiration and ideas. Below we have highlighted the 10 powerful ways to promote your institution using Instagram:

  1. Unique #hashtag for your school
  2. Post challenges for students & parents
  3. Collect & share photos posted by students and parents
  4. Partner with influencers in your location
  5. Engage with alumnus
  6. Post stories on Instagram
  7. Let students manage & promote
  8. Try paid promotion
  9. Promote achivement of students
  10. Publish event calendars and notices

To understand each point in details read the infographic and share it with your management and teachers:

Instagram for Promoting Your School

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<p><strong>Please include attribution to https://fedena.com/ with this graphic.</strong><br /><br /><a href=’https://fedena.com/blog/2019/12/10-powerful-ways-to-use-instagram-for-promoting-your-school.html’><img src=’https://fedena.com/blog/wp-content/uploads/2019/12/instagram-schoo_43337890-min.png’ alt=’Instagram for Promoting Your School’ 540px border=’0′ /></a></p>

HEC Group of Institution Case Study

Case Study: How HEC Group Of Institution Saves 20% of their Time & Cost?

About HEC Group of Institutions:

HEC college is one of the oldest & self-financed colleges in Haridwar (Uttarakhand). HEC College provides undergraduates, Postgraduate, PG diploma courses. The courses are in the field of commerce, Management, Science, Lib. Science and Arts.

HEC Group of Institution Case StudyAffiliated to HNB Garhwal University, Sri Nagar, Garhwal, and Sri Dev Suman Uttarakhand University, Badshahithol, Tehri Garhwal. It was established in the year 2002. HEC Group of Institutions is a reputed organization and running successfully two campuses: One in Kanya Gurukul Campus, Chhoti Nahar, Kankhal, Haridwar and others in Laksar Road, Jagjeetpur, Kankhal, Haridwar.

Executive Summary: Fedena the one-stop solution helped HEC in reducing the paper consumption, accelerate staff efficiency & minimize the risk of misplacing the physical files/records. After Fedena’s implementation, the HEC Group of Institution saved 20% of their employee’s time and reduce the management cost.

Challenges & Requirements:

  • HEC institution has multiple branches in Uttarakhand, and maintaining the raw data of various branches on paper was not only a time-consuming task for school staff but there was always a risk of getting records damaged or lost.
  • Every day they were facing difficulty to keep all the records in one place, result, the staff members were unable to retrieve the documents/files during the time of their needs.
  • In both the institution of HEC, initially, the collection of the student’s fee was done manually due to which admin was unable to keep track of all the paid and unpaid transactions.
  • To maintain a record of each transaction, they have to manually retain the report which was indirectly impacting the performance of the staff members.
  • Manually converting unprocessed data into an actionable insightful report requires a dedicated employee, which was increasing their management cost.

The Solution:

HEC Group of Institution Case StudyReducing the paper cost and proper data management was the key issue they facing before the implementation of Fedena Pro Plus Solution. Fedena enables HEC to manage entire institute data from one single platform. During the implementation phase, Fedena experts helped HEC core member’s in setting up all the data from scratch.

Key Highlights:

  • With data management features, now HEC can store the records or documents on a single place & authorized staff members can easily retrieve any records from anywhere at any time, this enhances the data security and prevents the accidental data breach.
  • After Fedena’s implementation, it becomes easy for HEC to keep tracking and analyzing the performance of their institute and overall business health of their brand.
  • The Finance feature helped in streamlining the fee collection process by scheduling the fees, adding discounts & fine, creating student’s fee structure, option to add the refunds and more. 
  • Admin can keep a track on fee defaulter and sent timely reminders to complete the fee payment. Apart from this, in a click, they can easily multiple reports such as particular-wise students transaction reports, tax reports, advance fees report, other transaction reports and more. Thus, enhnace their day to day productivity.
  • The Customised Report feature helped the school administration to critically analyze various reports, functions, and areas to get a better understanding of which department of the school is doing well or poorly. Also, it aids in eliminating the turmoil to reach the various goals and improve the performance of the school. 

The Success:

  1. Less paper consumption and minimize the complexity of daily operation.
  2. Helped staff members in saving their precious time.
  3. Bring transparency in the organization structure.
  4. Helped in saving 20% of their employee’s time and reduce the management cost.

Testimonial 

“Fedena is one of the most useful ERP software in which   institutes, schools or colleges can fulfill their need as they required. We have been using Fedena since last two years. Fedena has so many features that make it different from all among the software. ” HEC Group of Institutions

HEC Group of Institution Case Study

Reselling school management software

Is reselling school management software is a good business model?

With the millions of schools all across the globe, the business opportunities associated with selling products and services to schools are endless. As the term school can signify all kinds of an organization where the process of learning happens, it can include kindergarten, primary, secondary, higher secondary, colleges, universities, coaching schools, etc. School management software is used to digitize and optimize the daily operations of these different schools starting from student admission to timetabling to assignments to examinations to student placement. The software takes care of the entire life cycle of a student within the school. As this software saves a lot of precious time of school teachers and administrators, there is a high demand for the software. Let us explore the trends and business opportunities of school management software in this article.

Global Trends Leading to Massive Business Opportunities

  1. The fast growth in the number of schools

More and more new schools are being started every year by the government, education enthusiasts and foundations. In India lone in the last 10 years, government schools grew at a CAGR of 1.2% and private schools at a CAGR of 4%+ [source]. That is more than 10,000+ new private schools started in India alone. Similar trends are happening in other developing nations where population growth is high. The new private schools started either come under the category of affordable school or premium school. There are a lot of non-profit foundations helping affordable schools to optimize the educational experience of students from rural areas. School management systems help these foundations to digitize the data to understand the impact of their interventions.

  1. Global digital transformation trend 

There is a global digital transformation wave sweeping all industries. All kinds of businesses from large scale manufacturing to small scale businesses are getting online and digitizing their daily operations. Another important player in this trend is the government. Globally all government is pushing for more digitization to pursue transparency and speed in servicing the citizen. Because of this trend, no business can stand-alone without connecting to the digital mesh connecting all digitized businesses and services. As a result, schools are also buying school management software to keep up with the trend. Since school operations are equally or more complicated than a for-profit business, it demands software in different functionalities. See also – https://fedena.com/blog/2019/10/top-18-school-administration-software.html

  1. Digital-first millennial parents, teachers, administrators, and school owners

Millennials(those who are born after the 1980s) and digital natives(those who are born in the 1990s) are taking up jobs in school. The millennial parents have started sending their kids to school and looking for digital tools to communicate with the school and keep in touch with updates about their kids. Similarly, the teachers and administrators joining the school with good computer skills can easily participate in the digital transformation. These factors are creating trends in more demand from schools for school management software initiated by parents and teachers.

  1. Internet of things & AI

Along with digitization, smart hardware on the internet of things network is reaching schools. These hardware are producing enormous data that are meaningless without connecting to a school management software and communicating to the different stakeholders like parents, teachers and school owners. This along with the increasing capability of artificial intelligence(AI) creates demand for high-quality school management software to function as the base layer of all communication.

  1. Global changes in the economy

This is the time of major shift happening in the global economy and more focus is being given on the previously ignored quality factor of the education sector. There is a shift from the oil economy to the education economy happening in major oil-producing nations. All similar global trends with the changing economy bring attention and budget to improving education and starting more quality schools.

Why Resell school management software instead of developing a fresh solution?

Schools don’t follow a simple operational procedure as we assume it to be. This wrong assumption is coming from our experience as students where everything was managed well by teachers and administrators. The only major processes and tools we were aware of was the timetables and examination coordination. For a school to operate properly it requires hundreds of functionalities starting from admission management of students to human resource management of teachers to online fee collection to inventory management. All these complex activities have to be designed and configured under a single software for the school management software to work properly. This complexity can not be understood unless you work with different schools for couple of years before coming up with the first piece of software which will also be an incomplete one. And it will require multiple developers, tester and product managers to work relentlessly for many years to produce good software finally. This is true for all advanced software. 

As a result, it is good to go ahead with reselling the rebranded version of a proven school management software. It will save lot of cost and time. Above all, you do not need all the schools as your customers. Ten premium schools or a good government project will be enough to get you to ROI and profit.

How to resell school management software?

Most of the school management software will have a reseller program which includes training and marketing support. Fedena has a unique reseller program named as Fedena OEM Partner program, where the school management system can be completely rebranded and sold to thousands of schools. The different packages give different privileges like full access to source code, marketing training etc. Fedena has been onboarding and helping OEM partners to succeed for the last one decade. So contact our experts today!

Fedena 3.8

Fedena 3.8 with 2 New Features & 14 Enhancements

Analytics Dashboard? Enquiry Module? Sound something which you have been waiting for a very long time.

But finally the wait is over, we are here with our new release Fedena 3.8 in which we are not just introducing 2 new features but also bringing 14 feature enhancements and 50+ issues fixed. This time we have named our release Prometheus, a significant perturber of Atlas.

With this release, you can view and keep track of all the applications regarding new admission, enquiries of parents/students about courses, collect fees amount in advance and later use it for the future fee’s payment and much more.

But before we jump to the exciting part, we would like you to know that this time we have dedicated this release to an educator “Who Promoted Storytelling”, Vivian Gussin Paley, a pioneering teacher and widely acclaimed author who emphasized the importance of storytelling in early childhood development.

She wrote 13 books about their social and intellectual development, including how they learn from telling stories, and received a MacArthur “genius” grant in recognition of her work. Her best-known works include “You Can’t Say You Can’t Play” (1993), the title referring to a rule she laid down in her classroom to teach children about rejection.

What is New in Fedena 3.8?

New Features:

1. Enquiry Module With Analytic Dashboard

The Enquiry module with the Analytic dashboard, where admin can view all the applications regarding new admission, enquiries of parents/students about courses, also linked the academic year to get a complete admission flow for the year.

2. Advance Fees Payment:

This feature allows to collect the fees amount in advance and use it later for the future fee’s payment such as transport fees, academic fees and more. 

  • First enable this feature from the Finance settings >> General settingsAdvance Fees
  • Next, in Fees>>Advance Payment for Students create Advance Fee Categories and collect advance payment from students/parents.

Advance fees

  • This advance fee will then be available on the payment page in Pay All Fees.

Feature Enhancement:

1. SMS Revamp:

  • Editable Templates

System generated automated messages can be customized as per your requirement and messages that are sent repeatedly can now be saved as templates. Create templates for students, employees and guardians.

Message template

  • New SMS Actions

New SMS actions for Gradebook schedule exams and publish results, transport send notifications route wise (Transport>Send Notification), and Birthday notifications for students and employees (SMS>Birthday SMS).

  • Send SMS to Groups

The new groups feature (under collaboration) allows you to create groups of users (students, employees and parents). Create custom user groups for events like activities, special events, etc. Notify these users from the SMS module.

  • UI Improvements

A new SMS log filters Automated and Custom messages and groups messages based on the content for better readability. Trace message sending failures faster. 

One single Send SMS link for students, employees, guardians and groups.

2. Leave year and Automatic leave reset in HR

With this feature, you can automate the leave addition process through a year and complete the year-end leave transfer process effortlessly. The leaves will be automatically processed within a leave year. However, you will have to conduct an end-year process to calculate the leaves that can be carried forward to the upcoming leave year. Learn how to step up the automatic leave reset.

3. Email Alert Revamp

You can now make use of the Multiselect users within a user type and ‘Send to all’ options to ease the process of sending emails. Format the email content as required using the Rich Text Editor. Also, you can add 5 attachments up to a total of 10Mb with each email.

Email alert Revamp

4. Session-based Save and lock, and related changes in Attendance

You can now lock the attendance after a day or week. Enable the lock option in attendance settings and set the duration as to when you wish to lock the attendance. The attendance will be locked automatically based on the set duration. 

Or you can directly lock the attendance by clicking on the Submit button on the attendance register page. Attendance for that date will be locked irrespective of the duration that is set. Also, now you can generate the PDF/CSV report of the Attendance register.

Check out the issues fixed in Fedena 3.8 release: Release Note

Fedena 3.8 Release note

Prometheus: Fedena 3.8 Release Note

About this document

This document contains information about the new and enhanced features in the latest release of Fedena. We strongly recommend that you read the entire document.

Fedena 3.8 Release

What’s New in Fedena?

Here is the list of new features included with this release of Fedena 3.8

Feature

Description

User Role

Module

Enquiry and Registration

Enquiry

  • A new graphical dashboard for the combined enquiry and registration module.  Navigate to the module from Menu > Applicants
  • Parents/students can enquire about a course with the new Enquiry module before filling out a detailed Registration form
  • Linked to academic year to get a complete admission flow for the year. Open and close enquiries for a year.
  • Create and manage different stages of an enquiry. Assign enquiries to counselors to manage the process
  • For successful enquiries, convert to registration with the click of a button. The unique URL generated allows the user to fill up the registration form easily
  • Enquiry forms can be easily embedded in your institution website also
  • Other features include reporting, configurable form fields like office fields, source of information, etc.

Registration

  • All registration related configurations need an academic year. Your existing data will remain under a default year called ‘No Academic Year’
  • Registrations are also grouped under the academic year. Course level form customization has been moved to Applicant > Applicant Registration Settings > Registration Form Settings 
  • Receive notifications for every new application or as a daily digest via email.

Administrator, Privileged Employee

Applicant

Advance Fee Payment

This feature allows collecting fees in advance and using them in scheduled fee collections. Create Advance Fee Categories and collect advance payment from students. This advance fee will then be available on the payment page in Pay All fees.

Administrator, Privileged Employee

Finance

What’s Enhanced in Fedena?

Here is the list of enhanced features included with this release of Fedena 3.8

Feature

Description

User Role

Module

SMS Revamp

Editable Templates

System generated automated messages can be customized as per your requirement and messages that are sent repeatedly can now be saved as templates. Create templates for students, employees and guardians.

New SMS Actions

New SMS actions for Gradebook schedule exams and publish results, transport send notifications route wise (Transport>Send Notification), and Birthday notifications for students and employees (SMS>Birthday SMS).

Send SMS to Groups

The new groups feature (under collaboration) allows you to create groups of users (students, employees and parents). Create custom user groups for events like activities, special events, etc. Notify these users from the SMS module.

UI Improvements

A new SMS log filters Automated and Custom messages and groups messages based on the content for better readability. Trace message sending failures faster. 

One single Send SMS link for students, employees, guardians and groups.

Administrator, Privileged Employee

SMS

Email Alert Revamp

You can now make use of the Multiselect users within a user type and ‘Send to all’ options to ease the process of sending emails. Format the email content as required using the Rich Text Editor. Also, you can add 5 attachments up to a total of 10Mb with each email.

Administrator, Privileged Employee

Email

Gradebook changes

You can now create Term Exam with only activity exams

Maximum marks of each attribute will appear on the report card within the brackets when the attribute profile is used in Gradebook.

You can use the rounding off option in the gradebook planner settings  page to obtain the marks as required.

Gradebook report now has an option to upload students’ photo at the place of the secondary logo.

New CBSE Gradebook Template is added to the custom templates.

Administrator, Privileged Employee

Gradebook

Finance changes

You can give privilege for no discount during fee collection. Front office executives who collect fees will not be allowed to give discounts. Only the finance department with approval by the principal/school owner can do it.

Settings

You can use the ‘Suspend Fine calculation after fee payment’ option to stop fine calculation after core fees is paid and you can remove computed fine for a student. 

With the invoice settings, you can control due and paid amounts in Invoice PDF

Administrator, Privileged Employee

Finance

Leave year and Automatic leave reset with changes in settings

With this feature, you can automate the leave addition process through a year and complete the year-end leave transfer process effortlessly. The leaves will be automatically processed within a leave year. However, you will have to conduct an end-year process to calculate the leaves that can be carried forward to the upcoming leave year.

Important:

  • Once this mode is activated, you will have to follow certain steps to use it. Firstly, create credit frequency and credit type for each existing leave type.
  • To manage the leaves, create a new leave year and activate it. Then, select the date on which the last leave reset was carried out (reference for the upcoming leave credit).
  • With this update, you no longer have to manually do the entire process. By using the Leave Credit Setting, switch to the automatic mode of crediting the leaves. The manual method will be selected by default if this setting is not configured.
  • Decide when the leaves will be credited. To enable user-defined mode, we have custom based. To credit the leaves according to the calendar, that is on the 1st of any set duration, we have Calendar based.
  • After the configuration is completed, the leaves will be automatically processed within a leave year. However, you will have to conduct an end year process to calculate the leaves that can be carried forward to the upcoming leave year.

HR Settings

You can define the Number of Working days (NWD) for each month. LOPD and NWD are added under default categories in the LOP settings

Rounding off is possible in each of the payroll categories as well as in the net pay in payroll settings.

Administrator, Privileged Employee

Human Resource

Session-based Save and lock, and related changes

You can now lock the attendance after a day or week. Enable the lock option in attendance settings and set the duration as to when you wish to lock the attendance. The attendance will be locked automatically based on the set duration. 

Or you can directly lock the attendance by clicking on the Submit button on the attendance register page. Attendance for that date will be locked irrespective of the duration that is set. Also, now you can generate the PDF/CSV report of the Attendance register.

Administrator, Privileged Employee

Attendance

Search books by additional details

It is now possible to search for books in the library using the additional fields that were recorded at the time of adding each book. Instead of scrolling down through the dropdown to filter the required additional detail, just enter the search criteria.

Administrator, Privileged Employee

Library

Payment Gateway Account Split

Payment Gateway account split framework has been done and the same is implemented with Razor Pay. You can use this feature to direct the cash flow to different accounts.

Administrator, Privileged Employee

Online Payment

Show grade and total marks in percentage in GPA transcripts

With this feature, you can show the grade and total marks in percentage in GPA transcript. Select the Final Marks Calculation mode as Weighted Marks mode and use the Settings link in this mode to configure additional information in the report card and transcript.

Administrator, Privileged Employee

Examination

New Push notifications and Message attachment

Receive push notification on collecting fees, publishing album and exam reports, approval/denial of leaves, attendance marking and news (announcements)

You can send attachments via Message

Administrator, Privileged Employee

Multiple Modules

Report Modifications

Additional column option added for transport fee, student-wise fee defaulters and student-wise transaction report.

Administrator, Privileged Employee

Multiple modules

Direct login to schools by client admin users from the accounts panel

Client admin users (school owners) can now directly login to their schools from their accounts panel by clicking on the domain name near the URL.

Administrator, Privileged Employee

Date in words field and A4 landscape option

Using this feature you can have all the dates in words  and you can now use the A4 Landscape option in Certificate Generator and Add additional details

Administrator, Privileged Employee

Certificate and ID card generator

Issues Fixed

Here is the list of issues fixed in this release of Fedena 3.8: 

Finance

  • Fees are not showing under the batch after the fee collection update
  • Expense for a day will not reflect in the finance dashlet if there is no income recorded for the same day.
  • Pay all fees: Advance fee amount showing double in the payment history
  • Cannot edit/delete fine after deleting associated collection

Human Resource

  • Number of days present showing wrong in the payslip
  • Leave types that are common are getting updated on resetting leaves by leave group even if the leave type is not selected.
  • Joining date of an employee is not being considered in the “Number of days present” in view payslip.
  • Wrong LOP Calculation when LOP is deducted from each payroll category
  • “Save as a Report Template” button is not working in Payslip Management

Gradebook

  • Grades are not getting displayed in ‘CSV Report’ of consolidated Gradebook Reports
  • Change in total marks calculation for the subject groups of Gradebook
  • Not able to import the marks in Gradebook
  • Gradebook Report generation fails when second custom template is chosen with graph enabled
  • Maximum marks of each attribute should be hidden when we enable ‘hide marks’ in gradebook
  • Consolidated report throwing 500 error in the gradebook
  • Not able to unlock the exam and the students are marked as absent when we select any past date for ‘Mark Entry Last Date’ in Gradebook
  • Maximum exam mark displayed in the Gradebook report when Hide Mark is enabled
  • Marks are not getting displayed in Gradebook reports when Scoring is ‘Marks and grades’ , enable ‘Hide marks’ and then Scoring is changed to ‘Marks’
  • Total percentage for consolidated report with type as planner exceeds 100
  • Grades are not reflecting on the report card even though if it is successfully submitted.
  • Derived exam score is wrong when Decimal marks are considered for the totaling

ID Card Generator

  • The students name are showing in both the batches if a particular student was transferred within the same course
  • Issue with the background image of ID card during bulk generation
  • In ID Card generator field codes of Father’s name and Mother’s name is taking the “Other” relation’s name if “father” or “mother” text is given along with any text in the “other” relation’s textbox
  • Missing immediate contact in ID card templates

Applicant Registration

  • Not able to Submit Applicant registration Form

Attendance

  • Attendance is not locked
  • My attendance percentage is showing wrong in both daily and subject-wise attendance
  • Guardians are not receiving notifications when the attendance is marked via web application
  • Day-wise attendance register should show non working days and holidays as such
  • Attendance report: Overall mode throwing error if we select all subjects
  • Subject classes count showing wrong in the attendance report

SMS

  • SMS is not being triggered when a payment is made from particular wise fee payment page
  • Guardian doesn’t receive the sms when the sms is sent by checking ‘select all’ checkbox
  • Need to prevent multiple submission in send sms pages
  • Missing translation in sms module

Timetable

  • Elective subject name is not displaying in teachers timetable

Subject Center

  • Not able to delete elective group

Settings

  • Able to delete a subject after assigning to any Employee and able to delete an Elective subject After assigning to any Student

Examination

  • Unable to see the grade and percentage of old batch transferred student transcript report

Transport

  • Report generation failed status is showing while exporting csv in the transport fee report
  • Transport Fee academic year assigning issues

Assignment

  • Assignments missing when teacher who created assignment is changed in the subject
  • Batch transferred students are also listing while creating assignments for elective subjects

student's engagement during holiday season

How to Keep Students Up-To-Date During Holiday Season?

The end of the year is the festive season with many schools, colleges and educational institutions slowing down and going into a vacation mode. During holiday season, students too tend to get distracted more easily as the focus shifts to spending time with their family and friends rather than the books before the students. This can prove to be a challenge for teachers and educator as they struggle with ensuring that the students stay focussed on their studies. Another challenge that teachers face is to ensure that the students complete and submit all the work on time, ensuring their productivity is on an upward trend.

In traditional schools and colleges, this can be seen to be a major task for the teachers. But with technology to their aid and with the help of school management software, it is easier than ever to ensure that the students stay motivated and remain excited about their academic achievements.

Here are a few strategies and school management software features that keep student’s updated during the holiday season:

1. News

The news feature of the school management software allows the administrator or the privileged employee to publish the latest school related news and academic updates for the day. These can be access by the staff and the students and helps to keep them abreast of all the latest campus happenings during the holidays, which will be visible for all the users on their dashboard.

news feature in school erp

This campus news which is easy to create and publish can not only be textual but can also include videos and images to make it more interesting. Additionally, the administrator can allow for comments to be added to the news to make this feature more interactive for the students. 

2. Discussion

Another strategic way for schools and colleges to keep students engaged through the discussion feature in the school management software. Through online discussion, students, teachers, and staff can interact with each other despite the holidays. This module helps the students and teachers to interact with each other through discussions and comments. This is a moderated discussion and unwelcome comments can always be deleted by the school administrator. They can interact and exchange ideas, discuss grievances and build a stronger and more engaged student and teacher community.

3. Poll

With the help of the Poll feature, the school can seek and collect the opinions on a particular subject from a group of selected members. This poll can be done anonymously without revealing the identity of the person and can be extended to a pre-selected audience for the purpose of analysis.

Polling feature in school erp

4. Gallery

The institute can share important screenshots and pictures with the students or employees by creating an album in the gallery module of the school management software. Public albums that update the students with the various events and activities of the institute can be shared so that even when the students are on a vacation, they are updated on the school happenings. By sharing these images, the students also get excited and motivated to resume classes when the holidays end. 

gallery feature in school erp

5. eMails

One of the most common methods to send regular updates to the students and the parents is through the use of emails. These mails help the schools keep the parents and students updated on a regular basis. Emails also enable to school to send essential communication to the teachers, parents and students such as fee reminders, exam schedules, meeting updates etc.

Emails can also be sent to the alumni to engage them for career guidance and training activities for mutual knowledge exchange.

Additionally, to reduce the burden on the administration, the school automatic emails can be set up for a particular set of recipients on specific events

6. Task

The Task module of the school management is used by the school administration team to assign tasks to the staff or the students by their teachers or management team. Once the students or the staff receive the task, they can then upload documents and put up periodic updates related to the task assigned to them. They can also receive feedback, comments and further instructions related to the task for further follow ups.

task feature in school erp

During the holiday season, this task module can be used to not only remind the students about the assignments that they may have but they can also post their progress updates related to the holiday assignment and receive feedback on the same. This helps the students to stay focused and on track with relation to holiday studies and home assignments. 

7. Google Docs

Another essential tool that teachers can use to engage with students during the holiday season is the use of Google Docs. Google Docs are available to view and upload in the Fedena school management software for the logged in employee or student. This integration allows the user to login with google credentials and upload/download the google docs with ease, thus making it easy for the students to upload or download their holiday assignments.

google document feature in school erp

The holiday season, while it is a time for rest and relaxation for the students, does not necessarily mean being cut-off and isolated from school work. With the help of the various technological tools given above, the students can continue to stay connected with their school, peers and teachers. The period of time, when used well can also be used by the students to give themselves the extra boost that will help them ace their exams with ease.